The Most Expensive Of All Words

Mesothelioma.

I had never heard of it until recently. Apparently it is a form of cancer caused by asbestos, and can cost law offices as much as $50 per click using Google Adwords. It seems that chances are, if you are searching for it, there is a good chance you (or someone you know) has it. And if you have it, then it is most likely someone else’s fault.

Cwire.org publishes a list of the highest paying search terms, and Mesothelioma is the highest single word on the list.

I must admit I was shocked that ‘austin dwi’ is the most expensive phrase. I didn’t realize DWI’s were more common here than other places. I guess I’m in the wrong business. No wonder I have so many friends that are attorneys.

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